ASSUMPTION, ILLINOIS, US — GSI has updated its brand identity and web site, including a modernized logo. 

GSI’s letters, which have represented its equipment for a majority of its history, remain. The letters are bright and recognizable using GSI’s well-known ochre color. A new tagline, “Take control,” accompanies the logo to communicate how the brand helps customers take charge of their success.

“GSI is known for proven and dependable grain systems,” said Stefan Caspari, senior vice president and general manager for AGCO’s Grain and Protein brands. “But, GSI is more than reliable equipment. This is an exciting time in GSI’s history. Together with our partners, we are growing even more focused on supporting our customers through quality and innovation to help put them in control of their success through smarter protection. The refreshed brand identity articulates our customer-centered mindset and our commitment to helping them make the most from what they produce, which helps us deliver against our stated purpose of farmer-focused solutions to sustainably feed our world.”

The website also has been redesigned for easier navigation and access to information. It highlights the brand’s broad range of solutions and prominently features several new innovations, including the EVO-50 grain bin, Select and Select IS chain conveyors. To learn more about GSI visit