THISTED, DENMARK — Cimbria has unveiled a new brand identity and website that it said reflects the brand’s customer-focus and industry expertise.
It includes a more straightforward and modern style that was inspired by the original. The internal team utilized Danish design principals that prioritize simplicity and functionality and pay homage to the brand’s history, Cimbria said. Cimbria was founded in 1947 in Denmark by brothers Eric, Svend and Henry Olesen.
A dashed circle has been prominent in the logo throughout the brand’s almost 75 years and remains integral to the new version. The circle symbolizes Cimbria’s unique approach of working collaboratively to turn their customers’ vision into reality, and contains eight dashes; each representing a critical step in the Cimbria Complete turnkey process. Cimbria is at the center, maintaining a deep connection with its customers throughout the entire process. The circle has forward momentum to illustrate the role the brand plays in helping customers grow into the future.
“The Cimbria brand has always been known for manufacturing innovative products and offering turnkey solutions from start to finish and beyond,” said Stefan Caspari, senior vice president and general manager of AGCO’s Grain and Protein brands. “This is an exciting time in Cimbria’s history as we place even greater emphasis on the deep connections we have with our customers — truly understanding their business. We offer expertise to simplify the process for them, reduce their risk and give them peace of mind. The refreshed logo is symbolic of our customer-centered mindset.”
The Cimbria.com website also has been redesigned for easier navigation and access to information. It highlights the Cimbria Complete process that starts with customers’ business goals to create custom designed, manufactured, installed and maintained turnkey solutions. It also showcases the brand’s portfolio of drying, material handling, storage, processing and optical sorting equipment. To learn more about the Cimbria brand identity refresh and the Cimbria Complete turnkey process visit www.Cimbria.com.