NEW YORK CITY, NEW YORK, US — Leaders from Italian mills Molino Casillo, Molino De Vita and Molino Grassi – mills known for combining multigenerational heritage with modern agrotechnology – will be on hand as part of the Pure Flour from Europe campaign at the Plant Based World Expo, Sept. 7-8 in New York City.

Hosted by the Italian Milling Industry Association (ITALMOPA) and co-funded by the European Union (EU), the international campaign promotes the export of Italian and European organic wheat flours and semolina. Samples of fresh, handmade pasta also will be available during culinary demonstrations.

“These flours are the foundation of Italian cuisine, uniting tradition and innovation to give pasta, pizza dough, bread and more the distinctive flavor and texture cherished worldwide,” said Andrea Valente, president of ITALMOPA. “Centuries of experience, coupled with the EU’s rigorous agricultural standards, have enabled the Italian milling sector to produce flours rich in dietary fiber, plant-based protein and essential minerals, such as iron and magnesium.”