WITTENBURG, GERMANY — This year’s World Flour Day is planned March 20 and will be celebrated under the motto, “Flour and People-Flour means the world to us.”
The focus for this third World Flour Day is the significance of flour for each individual. World Flour Day was initiated by the FlourWorld Museum to honor flour as one of the most important staple foods.
“We want to encourage millers, bakers, confectioners and pasta makers to tell people what this staple food means to them personally,” said initiator Carsten Blum. “This year again we’re calling on all mills to celebrate World Flour Day and contribute to it in many creative ways.”
All stories will be collected on www.worldflourday.com in the form of photos and videos, to give a varied picture of the important role flour plays around the globe. In social media, entries for the day will be posted under #worldflourday.
March 20 falls in the middle of the equinox. In the Northern Hemisphere, this is the beginning of spring, the time of planting and in the Southern Hemisphere to markets autumn and harvest.
In 2022, the entire flour processing industry will celebrate diversity and belonging on this day. Joint baking events will celebrate how flour connects people around the world. In this connection the FlourWorld Museum will present a special flour sack that brings the motto of this year’s World Flour Day into visual focus. It will be unveiled at the online celebration on March 20 and receive a place of honor in the museum.
The FlourWorld Museum in Wittenburg near Hamburg, Germany, holds the world’s largest collection of flour sacks, with over 3,700 sacks from 140 countries. Flour.Power.Life is the guiding principle under which the sacks tell about the traditions, history and myths of flour.
“The museum and World Flour Day are dedicated to flour and the millers of the world, who every day supply people with flour,” Blum said. “In this way we would like to express our deep commitment and engagement.”