“At General Mills, we’re inspired by the ingenuity of today’s youth and know that, while they have immeasurable ability to positively impact the world, they don’t always have the resources to support their potential,” said Jeff Harmening, chairman of the board and chief executive officer of General Mills. “We’re thrilled to launch Feeding Better Futures to empower young innovators and encourage new perspectives on an ongoing global issue where action is imperative.”
To take part in the program, General Mills is asking youth between the ages of 13 to 21 to share a short video that explains a solution or program they have initiated that addresses issues in hunger relief and/or sustainable agriculture. A panel of experts will then review the video submissions and select five finalists. General Mills will then ask the public to select a grand prize winner from the five finalists.
The grand prize winner will receive $50,000 as well as an opportunity for mentorship with industry leaders and the ability to share their idea at Aspen Ideas Festival. The four runners up will receive $10,000 and the opportunity for mentorship with industry leaders.
Submissions will be accepted through March 5. Full details are available here.
General Mills has been active in hunger relief and sustainable agriculture through its General Mills Foundation. Other initiatives include the foundation’s partnership with the U.S. Department of Agriculture’s Natural Resources Conservation Service to restore and protect pollinator habitat across U.S. farmland, as well as its partnership with Feeding America, the Global Foodbanking Network and Partners in Food Solutions.