In May 2016, Adipati opened its showroom displaying Satake products in order to strengthen sales functions in mainly urban areas of Myanmar.
Satake has started the “transfer” seminar for owners of rice mills in local cities using a mobile basic rice milling system built onto a truck. Until now, Satake used the customers’ factories to hold seminars, inviting local neighborhood customers when available. If there were no customers in the area, it was difficult to secure a location for any seminar. The “transfer” seminar requires no particular place to install the machines.
In May, Satake had the fourth seminar in Rakhine State, performing demonstrations and introducing the latest rice milling machinery to 100 people. The presentations were geared show the products’ features such as high quality and after-sales service. It met the customers’ requirements to produce high quality rice in small-scale rice mills and Satake said it received orders for five units.
Satake said it would like to increase the market share of its products related to rice appearance such as the rice milling machine and rice polishing machine. The company has installed products to more than 90% of large-scale rice mills in Myanmar. Now, small- and medium-scaled rice mills are wanting Satake equipment, the company said.