Photo courtesy of Bob's Red Mill.
“After the very positive receptions of our Gluten Free 1-to-1 Baking Flour and Gluten Free All Purpose Flour, we realized people were looking for more unique, gluten-free flour blends,” Cox said. “Creative cooking and healthy eating are core values for Bob’s Red Mill, so this new flour fits perfectly with those values.”
Photo courtesy of Bob's Red Mill.
Another new product, Gluten Free Egg Replacer, features a blend of potato starch, tapioca flour, baking soda and psyllium husk fiber.
“It’s an excellent solution for vegan or sensitive-diet bakers,” Cox said.
Photo courtesy of Bob's Red Mill.
Recently, the company expanded into a new category with the launch of protein powders.
“We introduced a line of Nutritional Booster Protein Powders about a year ago after seeing demand from consumers looking for convenient and nutritious meal solutions,” Cox said. “The Nutritional Boosters are merchandized in the Personal Care & Supplements section, so we are already expanding outside of the flour and cereal lines that many people associate Bob’s Red Mill with.”
Photo courtesy of Bob's Red Mill.
“We are excited to share that our packaging is gradually transitioning to new re-sealable stand-up pouches,” he said. “We’ve listened to our customers so we know this change will be celebrated by many.”