UZWIL, SWITZERLAND — With the postponement of the interpack trade show, originally scheduled for May 7-13 in Düsseldorf, Germany, Bühler is planning to virtually showcase the innovations it planned to highlight during the show.
From May 11-15, Bühler will present its innovations through digital showrooms, chats and webinars under the motto, “Creating food sensations.”
“The interpack 2020, like many tradeshows around the world, has been canceled to keep people safe and mitigate the spread of the coronavirus,” said Germar Wacker, chief executive officer of Bühler’s Consumer Foods business. “The current challenges require us to explore new ways of reaching out and preparing for the future. In this case by running events digitally and discovering the potential of virtual events. We ask all our customers and interested people to keep the interpack dates in their calendars,”
Within the next few days, Bühler will invite everyone who had planned to travel to Düsseldorf to join the company’s virtual booth online, get inspired by new end-product compositions, meet Bühler experts and salespeople in chat rooms, or enter technical presentations online.
“There are so many challenges and opportunities in the consumer foods market today that deserve new solutions,” Wacker said. “We want to invite all our customers to explore these solutions in a completely new, virtual format, which also allows for individual discussion.”
At interpack, Bühler planned to showcase its full range of processing solutions along the entire value chain, including end products, from chocolate mass to enrobed baked foods, from molded products to wafers and biscuits. Innovations that help reduce waste, water, and energy usage in the bakery, chocolate, confectionery and roasting industries would have been presented.
At the same time, Bühler wanted to showcase new solutions for food safety, healthy ingredients, and higher efficiency.
With last week’s announcement of the interpack cancellation, it will not be possible to present these solutions physically and to meet face-to-face with customers, the company said.
“Though the news that interpack has been canceled means that we will not showcase our latest innovations to customers in person, we will take this occasion to focus on digital communication alternatives, virtual presentations, and online conversations to keep our customers fully up-to-date,” Wacker said. “In every challenge is an opportunity. In a world of change, perhaps we will discover that virtual trade shows offer efficient, impressive, and modern platforms to communicate and exchange about the developments and the state-of-the art solutions for a prosperous future of the consumer food markets.”
The interpack event, which normally occurs every three years, has been rescheduled for Feb. 25-March 3, 2021.