“Wonder continues to set the standard for baking soft, delicious and nutritious breads the whole family can enjoy,” said Ann Oades, director of marketing for Wonder. “More moms are seeking to increase their family’s consumption of foods that contain whole grains, calcium and vitamins while lowering their intake of sodium.”
The Wonder Smartwheat launch follows the April 2010 introduction of Wonder Smartwhite with the taste and soft texture of traditional white bread — but with the fiber of 100% whole wheat bread, added calcium and no high-fructose corn syrup.