It will now sell and distribute hydroxy trace minerals globally under the Selko IntelliBond brand. The addition comes after Nutreco’s acquisition of U.S.-based Micronutrients in 2016.
“Launching Selko IntelliBond worldwide is an opportunity we have been looking forward to for a while,” said Jeff Cohen, vice-president of sales and marketing at Micronutrients. “When you consider the current success of these trace minerals, their potential in a larger market looks very promising.”
Selko IntelliBond are hydroxy trace minerals, the most technologically advanced form of trace minerals designed for animal feeds. Selko IntelliBond products have high bioavailability, leading to increased animal performance and lower environmental impact.
Hydroxy trace minerals have, due to their unique crystal structure, advantages compared to inorganic trace minerals, Trouw Nutrition said. These minerals have superior handling and stability properties, and are less reactive on sensitive feed components. This improves the quality of premixes.
“The IntelliBond brand is well known in North America. We are excited to take the next step within the extensive network of Trouw Nutrition,” said Kevin Perryman, director international IntelliBond business. “We are looking forward to introducing the livestock industry around the world to this new form of minerals.”
In its feed additive portfolio, Trouw Nutrition now offers two types of trace minerals, each providing value along the feed to food chain with unique properties. For sows, breeders and pets, the Selko Optimin range offers organic trace minerals. Selko IntelliBond copper and zinc minerals are available for production animals such as piglets, fattener pigs and broilers for optimum performance.