CHATTANOOGA, TENNESSEE, U.S. — Pendleton Flour Mills now is doing business as PFM and will reveal the new look and name of the company at the 27th annual International Pizza Expo, March 1-3 in Las Vegas, Nevada, U.S.

“It’s time for the look of our company to better reflect our place in the industry, as a miller of premium flours,” said Pete Frederick, vice-president of sales for Chattanooga-based PFM.