The assessment will include on-the-ground council teams in key export markets in China, SEA, Colombia and the E.U. Argentina, Australia, Ukraine, Sudan, and Thailand will also be assessed as competitors.
Currently, the U.S. dominates market share for the global sorghum trade. The assessment will allow the council to better understand and engage markets that haven't traditionally used sorghum, or may benefit from using sorghum in a different manner. Ultimately, this will allow the USGC to more effectively lever producer funds to market U.S. sorghum around the globe.