WASHINGTON, DC, US — US barley growers from Idaho, Montana, North Dakota and Washington met virtually last week with several Mexican brewers, providing an update on planting area, expected yield and crop conditions.
The US Grains Council said it is working to position barley producers at the forefront of international agriculture trade through events like this.
Growers presented on the conditions of their crop, explaining they have been very pleased with recent rains that will secure a good crop. The brewers also heard broader outlooks for the season from state barley organization officials.
“Changes in personnel are common in the industry, so we need to frequently remind buyers that the Council is here to help them source high-quality barley,” said Javier Chavez, USGC senior marketing specialist in Mexico. “Brewers are also very interested in regular planting reports so they know what supply to expect and the impact it will have on prices.”
Barley demand in Mexico has increased significantly in recent years, and there is interest from brewers in the country to source barley from the United States and increase brewers’ current procurement programs by generating new forward-contracting relationships. This virtual education session helped buyers better understand the upcoming US barley crop and its ability to supply their needs in 2025 and beyond.
“US barley faces strong competition around the world, so it’s important we remain engaged with the brewers to understand their needs and remind them that US barley is their best option,” Chavez said.
