WASHINGTON, D.C., U.S. —  The North American Millers’ Association (NAMA) on Nov. 14 launched a new website at www.namamillers.org as part of an effort to further define and strengthen the association’s communications with key audiences, including NAMA members, government officials, consumers and the media.
“NAMA has a more than 100 year history of taking action as the voice of the grain milling industry,” said NAMA President Mary Waters. “We’re excited to build on this valuable reputation as we strongly position NAMA for the ever?more complex business climate we operate in today, as well as tomorrow.”
“The new site communicates important messages about our members’ businesses as well as a wealth of information about the issues important to the grain milling industry. It also places more emphasis on the critical role of today’s high tech mills in creating the flour and other products that are the essential link between grain and the goodness of the nutritious and ever?popular grain foods that form the basis of the diets of Americans as well as people around the world,” said Waters.
NAMA’s redesigned website features tabs on the home page targeted to the association’s prime audiences: industry (NAMA members, suppliers, and customers), government (Congress and regulatory officials), and consumers.
“The site still has all the great information from our previous site,” said Waters, “but it is now organized in a more user?friendly, and easy?to?find format. NAMA is hard at work undertaking a number of exciting initiatives to proactively position the U.S. milling industry. Just in the past year, we have created a NAMA instructor of milling at Kansas State University, promoted the consumption of grain?based foods in conjunction with our other partners in the Grain Chain, addressed opportunities such as biotechnology to ensure an adequate supply of optimum quality grains, and aggressively advocated for additional funding for wheat and oat research. The launch of the website is a vital component of our overall outreach to better showcase these and other initiatives undertaken on behalf of the grain milling industry to better define ourselves – and better serve – our stakeholders and other audiences.”
The communications campaign, including the website design, is being handled by kinnaird+mangan, Potomac, Maryland, U.S.