COLORADO SPRINGS, COLORADO, US — The National Grain and Feed Association (NGFA) has unveiled a new tagline: Transforming America’s Harvest. The announcement was made June 3 during the association’s annual convention in celebration of its 125th anniversary.

“This association has grown into the most diverse and wide-ranging agribusiness association that encompasses all sectors of the industry,” JoAnn Brouillette said during her NGFA Chairman’s address on June 3. “Our 125th anniversary themes are meant to be far-reaching and transformative — it will take more than just one year of work to achieve them. That’s why it’s important to encourage all talent at our member companies to become engaged actively and earnestly in this association and to take advantage of what it has to offer.”

The NGFA said it will celebrate “Transforming America’s Harvest” throughout its anniversary year with initiatives and projects that focus on the future of the grain, feed and processing industry and how to best position it to continue enhancing the growth and economic performance of U.S. agriculture in a global open market environment.