LINCOLN, NEBRASKA, US — Rich Tavis has joined BinMaster’s sales team as vice president of sales for the southeastern United States.
He will build BinMaster’s growing line of point and continuous bin level sensors, inventory management software, and advanced wireless and connectivity solutions while providing localized service in the region.
Tavis will also support BinMaster’s distributor network in the southeast, providing product training and local customer sales call support. Throughout his 20-plus years supporting the needs of processing plants, Tavis has extensively consulted with many industries including mining, food, plastics, chemical, and wood to match customers with the appropriate equipment.
After graduation from the University of Nebraska, Lincoln, Tavis got his start in industrial equipment at BinMaster’s corporate office in the late 1990s where he served as an application specialist and product manager for a period of five years. He went on to work for a large multinational corporation in their bulk handling equipment group managing independent rep groups and 30 direct employees.
Tavis then served as regional sales manager for a large level measurement equipment manufacturer in a role where he managed a group of independent representative organizations. There he gained extensive experience in complex RFQs working with engineering firms and corporate engineering departments. For the past 11 years, he has been instrumental in providing processing solutions for a firm representing twenty lines of bulk material handling and industrial instrumentation in South Carolina.
“BinMaster has an aggressive growth plan that encompasses both strengthening our product portfolio and growing sales in regional markets with localized support. Additionally, as BinMaster’s product line expands and our software and wireless technology continues to evolve, BinMaster needs experienced people like Rich to execute our solutions-based strategy,” said Scott Hudson, executive vice president of sales and marketing for BinMaster. “Rich is a strong and strategic addition to BinMaster’s service-oriented, consultative sales team with the product knowledge that will give BinMaster a competitive advantage.”