Flour Sack of the Year past winners
This year’s World Flour Day is planned for March 20 and will be celebrated under the motto “Flour and People-Flour means the world to us.” The focus for this third World Flour Day is the significance of flour for each person.
World Flour Day was initiated by the FlourWorld Museum to honor flour as one of the most important staple foods. The FlourWorld Museum in Wittenburg near Hamburg, Germany, holds the world’s largest collection of flour sacks, with more than 3,700 sacks from 140 countries. Flour.Power.Life is the guiding principle under which the sacks tell about the traditions, history and myths of flour.
As part of World Flour Day, the museum will unveil the Flour Sack of the Year, celebrating a flour sack design that best illustrates this year’s motto. Winners are displayed in the museum, an initiative of Mühlenchemie, a member of the Stern-Wywiol Gruppe.
In honor of World Flour Day, here are six previous Flour Sack of the Year honorees.
World Flour Day Flour Sack of the Year past winners
Credit: Adobe Stock
2010 Harinas Del Sureste SA
What the judges said: “The pheasant with its brightly colored plumage is a bird that is often found wild in the Mexican state of Yucatán. … By using this motif typical of the region, the mill appeals to the feelings of identification and pride of the people of Yucatán. Customers from other regions associate it with history and prestige.” Photo courtesy of FlourWorld Museum.
2012 Shree Govindam Prime Food PVT. Ltd.
What the judges said: The three-color design of the sack is a reference to the Indian flag. The motif shows a “Halwai” from an ethnic group that traditionally makes sweets. The Halwai live mainly in the north of India, where the town of Bikaner is situated, so the product name “Bikaner Halwai Special” refers to both the origin of the flour and the sweet-makers who live in the region. The motif and the name of the product also convey this flour is especially pure and suitable for making sweets as a gift to the gods. Photo courtesy of FlourWorld Museum.
2015 Sriboga
What the judges said: The motif tells of the rise and increasing significance of flour in a culture in which the history of wheat and bakery products is still comparatively short. With bamboo, Indonesian wheat mill Sriboga chose a symbol that translates values like purity, strength and naturalness that are associated with wheat in the Western world into the language of the tropics … in South-East Asia. Photo courtesy of FlourWorld Museum.
2016 Arabian Milling & Food Industry
What the judges said: The Bengal tiger gazes at the viewer with pride and confidence. Above all, the tiger stands for the power and strength conferred on man by flour. The tiger’s typical attributes – courage, speed and stamina – are associated with the quality of the flour. The success of the mill’s exports to other African countries is confirmation that the company is right. Photo courtesy of FlourWorld Museum.
2018 Grands Moulins des Antilles
What the judges said: The finely detailed drawing shows a young Creole woman whose vitality reflects the life-giving strength of flour as a staple food. … Diversity and community, femininity and strength, quality and enjoyment of life — those are the connecting lines that this flour sack displays in a beautiful way. It’s an artistic portrayal of Guadeloupe society. Photo courtesy of FlourWorld Museum.
2020 Vivek Agro Foods
What the judges said: Its abstract color design expresses the joy that flour as a staple food gives. It stands for life, health and prosperity. At the same time, the artwork symbolizes growth and positive thinking, and thus the passion millers have for their products. The design reflects the happiness that baked foods bring to consumers, whether through to the enjoyment of eating, or through the life- and heath-giving properties of flour. Photo courtesy of FlourWorld Museum.
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