Those were key takeaways from a review of the full economic value of the Council’s programs presented by Harry Kaiser, PhD, professor of applied economics and management at Cornell University, during the final day of the organization’s 15th International Marketing Conference and 58th Annual Membership Meeting in Houston.
Kaiser recently analyzed the combined effect of USGC member support and funding from the U.S. Department of Agriculture’s (USDA’s) Market Access Program (MAP) and Foreign Market Development (FMD) program, together totally approximately $20 million per year during the study period.
In addition to successes related to export value and GDP, Council activities created 23,699 full-time jobs with $1.12 billion in labor income each year while reducing direct government payments to farmers of U.S. grains by an average of $15.3 million a year.
“Dr. Kaiser has extensive experience in looking at programs like ours and telling stakeholders if they are getting their money’s worth,” said Deb Keller, USGC chairman and farmer from Iowa. “We have a great story to tell in this regard. Our programs are not only working for our members, they are returning many times more to the federal treasury than they cost.”
On the cusp of the debate over the new farm bill, Kaiser also presented his analysis of what would happen to grain exports and the economic benefits they produce if USDA funding for market development were to be cut. He found a 50% cut in FAS funding would cause farm receipts to fall by almost $1.7 billion, and government payments through farm safety net programs would increase by $76.6 million annually.
“We know from nearly 60 years of experience that market development works, building close relationships with our customers works, and being active on trade policy issues that stymie growth works,” Keller said. “The study Professor Kaiser presented puts numbers to these outcomes and will help us tell our story to the stakeholders investing in us.”
Also at the Wednesday meeting, a panel of USGC international staff shared their perspectives on ethanol market development and promotion efforts in three key and growing markets: Japan, India and Latin America.
“The Council’s global network of staff, consultants and representatives work every day in more than 50 markets,” Keller said. “The combination of their efforts and the commitment of our members to the Council’s mission of developing markets, enabling trade and improving lives is truly impressive.”