Photo courtesy of Mühlenchemie.
The motif the flour sack art shows is the growing importance of flour in Indonesia.
“The special challenge for the miller was to find an entirely new visual language to show the benefits of flour,” said Norman Loop, regional business manager at Stern Ingredients Asia-Pacific. “The images that symbolize the purity, strength and naturalness of wheat flour in the west, have different meanings in Indonesia. For example, the sun or an ear of grain triggers other associations here. So Sriboga chose bamboo as a symbol to translate the values ascribed to wheat into the language of the tropics.”
Mühlenchemie said it will honor the award by displaying it in the Flour World Museum in Wittenburg, Germany, which holds the largest collection of flour sacks with over 3,100 exhibits from more than 130 countries.
The 2016 Flour Sack Award will be presented in April at the
Mühlenchemie is one of the world’s leading enterprises in the field of flour treatment and flour fortification. The company exports its products to over 120 countries and maintains close partnerships with more than 1,500 mills around the globe.