BAAR, SWITZERLAND — Glencore Agriculture has officially rebranded as Viterra.
With more than 16,000 employees operating in 37 countries, Viterra’s network of storage, processing and transport assets connects producers and consumers to supply sustainable, traceable and quality-controlled agricultural products.
“Today is a historic day for our business, as we adopt the Viterra name and brand globally,” said David Mattiske, chief executive officer of Viterra. “Over the last four decades, we have steadily grown to become one of the world’s leading agricultural businesses. The name Viterra, which means vitality from the earth, unites our business under one brand with a shared purpose, further strengthens our identity and strongly positions us for future growth.
“With the investment by CPP Investments and British Columbia Investment Management Corporation in 2016, together with Glencore, we now have three strong shareholders who share our vision for future growth and success. We look forward to working with them to realize our full potential as an industry leader.”
Due to timing issues and business activities, Australia, Brazil, Egypt, Kazakhstan, New Zealand, Romania, Russia and Ukraine are scheduled to rebrand in May 2021. Aside from the name change and refreshed brand, it is business as usual across the company.
According to Sosland Publishing’s 2020 Grain & Milling Annual, Viterra has a total of 85 grain storage facilities with a total storage capacity of 120.36 million bushels in North America.
