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From the wire service news resources of LexisNexis:

US rice could see potential market in China

08/28/2014 - A few years ago no one would have even considered exporting rice to China, but growers, exporters and international trade organizations in the US are starting to come around to the idea. "US rice producers and exporters are continually looking for new sources of demand," Bob Cummings, COO of the USA Rice Federation, wrote in an email to China Daily. "The US consistently exports 45 percent to 50 percent of its rice crop each year, so access to China's consumers and the ability to develop a market there are important." Though China is already the world's largest producer and consumer of the grain, US rice products are completely locked out of the Chinese market until a sanitary and phytosanitary (SPS) protocol agreement between the two countries is reached.
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