cow feed
The companies said the move will make it one of the most prominent players in Canada’s animal nutrition industry.
MONTREAL, QUEBEC, CANADA — La Coop fédérée, a Canadian agri-food cooperative, has reached an agreement with Winnipeg-based Standard Nutrition Canada (SNC), an animal nutrition company, to integrate their activities into Western provinces.

The companies said the move will make it one of the most prominent players in Canada’s animal nutrition industry.

The conditions of the sale will not be disclosed. The transaction is final and all operations are now integrated within the livestock production sector of La Coop fédérée's Agri-business Division.

Establishments included in the sale are:

Feed processing and grain-handling facilities and retail store in Winnipeg, Manitoba

Retail store and warehouse in Brandon, Manitoba

Premix facility, warehouse and retail store in Lethbridge, Alberta

Retail stores, offices and warehouses in Red Deer, AB, and Swiftcurrent, SK.

U.S.-based Standard Nutrition assets and activities are excluded from the transaction.

Through this deal, La Coop fédérée's agri-business division will extend its animal nutrition activities that are already well established in Québec and the Maritimes. The division is also already present in Western Canada, in the crop production sector through its network of Agrico retailers, while La Coop fédérée's meat processing division Olymel is active in swine production in Alberta and Saskatchewan through its subsidiary Olysky and in Alberta through its pork processing activities.

“Standard Nutrition’s top-of-the-line products and service are at par with our high standards in terms of quality and customer relationship,” said Sébastien Léveillé, executive agri-business vice-president of La Coop fédérée. “We also share the same values when it comes to responsibility and solidarity toward the producers that we serve, in order to tailor our service to their needs.”

The company’s strong presence in Alberta, Saskatchewan and Manitoba make them an ideal choice for La Coop fédérée’s growth plan in Canada, he said.

“We believe that by combining the findings from our world-class research program to Standard Nutrition’s personalized approach and highest level of expertise, we will deliver even more value and innovation to our customers,” Léveillé said.

The transition will be seamless for current Standard Nutrition Canada customers as key management and sales teams will remain in position.

“Partnering with La Coop fédérée, a true Canadian ag industry powerhouse, is now the occasion to kick-start our growth plan for the decade to come, with the mutual goal of supporting Canadian agricultural producers,” said Jason McNaughton, president and general manager of Standard Nutrition Canada.