Alibab Mexico
The understanding opens new opportunities for Mexican food and agricultural companies to break into Chinese market.
HANGZHOU, CHINA — Jack Ma, executive chairman of Alibaba Group, and President Enrique Peña Nieto of Mexico witnessed the signing of a Memorandum of Understanding (MoU) designed to promote Mexican products — including packaged food and agricultural products — through Alibaba’s on-line e-commerce platform. Mike Evans, president, Alibaba Group, and José Rogelio Garza, undersecretary of industry and commerce of the Ministry of Economy of Mexico, signed the document.

In accordance with the MoU, Alibaba will work closely with Mexico’s Ministry of Economy to help Mexican small- and medium-sized enterprises (SME) expand into the Chinese market through a tailored program for them to benefit from its business to business trading program. Alibaba also has agreed to share its logistics and payment platform expertise to enhance cross-border e-commerce capabilities of Mexican SMEs and attract Chinese tourists to Mexico.

“Alibaba is committed to inspiring, motivating and enabling SMEs from around the world to grow and thrive through e-commerce and the use of technology,” Ma said. “We are delighted to help promote cross-border trade with Mexico through this MoU. We view our cooperation as a way to energize economic development in both countries.”

Ma travelled to Mexico in May, meeting with President Peña Nieto to discuss how technology plays a critical role in economic development and global competitiveness. China is currently Mexico’s third largest trading partner, and Mexican products such as packaged food and agricultural products already are being sold through Alibaba.

“Alibaba is one of the world´s largest technology companies with a sophisticated e-commerce ecosystem and a remarkable reach of more than 500 million active annual consumers globally,” President Nieto said. “By partnering with Alibaba, we can expand Mexico’s export options in China and in Asia more broadly, while enhancing Mexican SMEs’ knowledge of e-commerce and cross-border trade.”