Photo courtesy of Hi-Pro Feeds.
Following the addition, Nutreco’s combined animal nutrition businesses in North America, consisting of Shur-Gain, Landmark and Hi-Pro Feeds, will now trade under the name Trouw Nutrition.
“The completion of the acquisition is a good moment to unite our combined businesses of Shur-Gain, Landmark and Hi-Pro Feeds under Trouw Nutrition,” said Jacques Leclerc, managing director of Trouw Nutrition Canada. “This rebranding will link our value proposition to our customers more directly with Trouw Nutrition’s portfolio of products, animal production models and services as well as its global R&D resource.”
During the integration phase of Hi-Pro Feeds into the Trouw Nutrition organization, Daren Kennett, founder of Hi-Pro Feeds, will lead the Western region (Manitoba, Alberta, British Columbia) as well as the Hi-Pro Feeds operations in the United States, reporting to Leclerc.
“We are excited about the opportunities this acquisition brings to our customers and employees in Canada and the USA,” Kennett said. “As a global animal nutrition company, Trouw Nutrition has the resources and network available to create additional value for our customers through an expanded offering of proprietary nutritional products, animal production models, and services.”
Hi-Pro Feeds manufactures and distributes high performance animal feed in North America. The company network comprises of 15 individual feed mills with operations spanning three states in the U.S. Southwest and western Canada serving over 5,000 customers.
Nutreco employs more than 12,000 people in 32 countries with net sales of €5.6 billion in 2016. Its two global company brands Skretting (aqua feed) and Trouw Nutrition (animal nutrition) have sales in over 90 countries. It is a wholly owned subsidiary of SHV Holdings N.V., a family-owned multinational with net sales of €18.6 billion in 2016.
Trouw Nutrition Canada is headquartered in Guelph, Ontario. Trouw Nutrition USA is headquartered in Highland, Illinois, U.S.