“The products we acquired are well-adapted to the high-value South American sorghum market,” said Charles Miller, vice-president of business development and international sales at Chromatin. “This portfolio will accelerate the growth of Chromatin’s Latin American business, bringing access to key customers and products.”
Gabriel Fodere, who was recently named commercial director for Chromatin’s Southern Latin America market, said the acquisition provides the company with several highly competitive products registered in Argentina, Brazil, Paraguay, Uruguay and Bolivia.”
“Our operating and sales teams will ensure a seamless transition as we continue to make these products available to loyal customers,” Fodere said.
Daphne Preuss, chief executive officer of Chromatin, described Chromatin as a “rapidly growing leader in sorghum innovation.”
“The Nidera portfolio provides important genetic diversity and key traits that will impact our product offerings worldwide,” Preuss said.
For Nidera Seeds, the decision to sell the sorghum global program is part of the company’s strategy of focusing its resources on its main crops, including corn, sunflower, soybeans and wheat.