In this role Branson will keep Bühler Aeroglide’s product portfolio competitive with an emphasis on increasing quality, reducing production cycles, and developing advanced products and solutions. Most recently, Branson was product manager for Aeroglide’s global industrial markets.
“As we work to increase our regional market knowledge and gain a deeper understanding of customer needs in emerging markets, Paul will implement corporate strategies that ensure our products remain strong and relative to market dynamics,” said Andy Sharpe, president and chief executive officer.
Branson brings the technical expertise and insight needed to push forward as the company continues on one of the most ambitious product development drives in its history, Sharpe said.
The new Solis dryer is one developing innovation within a portfolio of targets that answers a critical need for pet food and aqua feed manufacturers, the company said. Working closely with food safety teams, Branson will oversee the completion of this high-hygiene, dry clean solution that reflects innovations from food safety advances. Following the Ceres RTE design multi-national food manufacturers called revolutionary, the Solis will be engineered to help pet food and aqua feed processors with the same needs.
“I’m looking forward to this new role, to help lead business development and realize Bühler Aeroglide’s product vision,” Branson said. “Most important is that we maintain our legacy of market differentiation and continue to bring the unique value that enables our customers to be successful.”
Branson started his career as a process engineer with the National Drying Machinery Co. in 1984. He advanced to vice-president of sales and technology as Bühler Group acquired National in 2004. Prior to National, Branson worked as a research engineer for food products with the U.S. Department of Agriculture. Branson has a bachelor of science degree in chemical engineering from Drexel University and is a registered professional engineer.