Bob’s Red Mill said it created the alternative flour after seeing the popularization of “paleo-inspired living.” The launch of the new flour is consistent with Bob’s Red Mill’s mission of “moving people back to the basics” and promoting a healthy lifestyle. Additionally, the release of the new paleo baking flour was spurred on by the success of the company’s nut flours, which are some of Bob’s Red Mill’s most popular products.
|Matthew Cox, vice-president of marketing at Bob's Red Mill.|
Keeping in line with the rest of Bob’s Red Mill’s gluten-free products, the new Paleo Baking Flour complies with gluten-free safety standards and is produced in a completely gluten-free facility.
The flour is intended to be used in the baking of paleo pizza crusts, cakes, crackers, pancakes, flatbreads, cookies, and a variety of other baked foods. Alternately, it may be used in breadings for meats and vegetables.