Divella’s marketing investment will begin in top markets throughout the East Coast, including New York, Boston, Washington and, and will expand as business grows. The initiative coincides with increased distribution of Divella’s pasta in key retail stores and restaurants across the United States.
The company has retained Colangelo & Partners, a midtown Manhattan, New York, U.S.-based integrated communications agency for its campaign.
|Marcello Valentini, export manager at Divella.|
Founded in 1890, Divella has been producing durum wheat semolina pasta for more than 100 years. In addition to flour and pasta, Divella also offers a complete range of tomato products such as canned and peeled tomatoes, diced tomatoes, cherry tomatoes, sliced tomatoes, sauces and catering size canned tomatoes.