WASHINGTON, D.C., U.S. — Hesham Hassanein, current U.S. Grains Council (USGC) marketing manager for Egypt and U.S. Wheat Associates (USW) regional marketing and special projects manager in Egypt, will become the next USGC regional director for the Middle East and Africa on Oct. 1.

In his new role, he will identify and address trade, technical and policy-related factors relevant to building and maintaining the market for U.S. grains and co-products in the region. Hassanein has worked for USW in Egypt for 21 years, for the past two years splitting time with the council as well.

“Having worked with him for a few years, we are excited to have Hesham come onto the USGC staff full-time,” said Tom Sleight, USGC president and chief executive officer. “He has been an excellent addition to our team and will bring his firsthand knowledge and experience as a regional director.

“Hesham’s presence will help the council maintain its boots-on-the-ground efforts in this dynamic region that has shown large increases in demand for U.S. corn. Being able to have people on the ground in this region, like Hesham, is vital to maintaining that demand.”

Hassanein is replacing Cary Sifferath, who was recently promoted to senior director of global programs based in Washington, D.C.