M-C University currently offers ongoing technical training for its dealers’ service and sales personnel. Expanding the training to include video tutorials that will be available all hours of the day was something dealers felt would be extremely important and helpful to their customers, according to Joseph Shulfer, president of Mathews Company.
“While dealers will continue to work with end-users directly to resolve service issues, they overwhelmingly said such videos would be a helpful supplement to the service they are committed to providing their customers,” said Shulfer.
The format of the videos will focus on one specific topic in a 4-6 minute segment, and will include topics such as: setting up and installing M-C Trax (M-C’s remote monitoring system), performing a software update as part of a pre-season check-up and calibrating a moisture sensor.
The video tutorials are produced at M-C’s in-house video production studio are managed by Mike
Wilke, director of Engineering and Support Services.
“We started with this past season’s most common technical service questions, and created a list of videos that would be most helpful to our dealers and customers. Since we can produce these videos in-house and show quick demonstrations with the equipment, the videos can come together quickly,” said Wilke.
M-C plans to release a new video topic each week leading up to the fall harvest.
M-C Mark of Excellence Dealer, Troy Low of Agri-Sales in Northwood, Iowa, U.S. is excited that his customers will be able to view the videos 24 hours a day, 7 days a week not only during the harvest time, but also at their leisure when customers are just wanting to learn more about their dryer.
“Each year, we get inundated with service calls during harvest, typically when customers are starting their dryers up for the first time of the season,” said Low. “If a customer can view a video tutorial, he will get a detailed, to the-point answer with a visual demonstration. This will save a lot of time, for us and the customer, which we all know is critical during harvest.”
M-C University OnDemand Video Tutorials can be viewed by visiting