HAMBURG, GERMANY —  The former Kampffmeyer Food Innovation GmbH announced in December that it has a new corporate design and a new name: GoodMills Innovation GmbH.

The GoodMills Group operates more than 25 mills in seven countries (Austria, Germany, Poland, the Czech Republic, Hungary, Romania and Bulgaria). The annual volume of processed grain was 2.7 million tonnes in the 2013-14 fiscal year.

Following the renaming of the German parent company VK Mühlen AG to GoodMills Deutschland GmbH in October, this latest rebranding is the next step towards a uniform brand presence.

All business units remain unchanged under the umbrella of GoodMills Deutschland GmbH. The mills will continue producing their standard product range of premium milled grain products while GoodMills Innovation GmbH will continue refining the flours from its sister companies and serving the functional ingredients market.

“We are still far away from unlocking the full market potential of the raw material grain. According to our motto ‘We unlock the power of grain’ we will continue to focus on the technological functionality of milled grain products and on exploring the health potential of grain,” said Michael Gusko, managing director of GoodMills Innovation GmbH. “Being part of the largest milling group in Europe will enable us to further strengthen our market position and to become even more competitive.”

Artisan bakeries and the food industry have been traditionally among the customers of GoodMills Innovation.