WINNIPEG, MANITOBA, CANADA — The Canadian government is investing millions into the Canola Council of Canada (CCC) to help with the strategic priorities of differentiated value and open trade.
More than C$1.8 million will be invested through the AgriMarketing Program under the Canadian Agricultural Partnership. This investment will combine with contributions from the canola industry, bringing the total investment to C$3.6 million over the next two years.
“This joint investment is great news for the entire canola value chain as we focus on the needs and challenges of a dynamic and evolving global trade environment,” said Jim Everson, president of the CCC. “Canola is an important driver of the Canadian economy, and this investment will help ensure the canola industry is leading the way toward the federal government’s objective of C$75 billion in agri-food exports by 2025.”
More than 90% of Canadian canola is exported as seed, oil or meal. This funding will help the industry proactively address and resolve trade barriers in international markets, foster market diversification, as well as build the value and reputation of canola around the world through activities such as:
- Seeking full recognition of Canadian canola’s world-leading sustainability practices so that canola can generate the most value as a low-carbon renewable feedstock.
- Building relations with customers and their governments to address trade inhibiting practices before they become market access issues.
- Engaging with existing and potential customers in key markets to demonstrate the latest research-backed benefits, quality characteristics and reliable supply of canola seed, oil and meal.
- Conducting in-market research and outreach to support canola’s brand as a healthy oil and high quality, versatile meal, and address changing market demands.
- Proactively working to ensure our canola meets the requirements of our export customers — such as efforts through the Keep it Clean program and monitoring potential risks in major export markets.
Efforts will be focused on established and emerging global markets including the United States, China, Mexico, Japan, the European Union, South Korea, Vietnam, Thailand and Pakistan.