“It is widely accepted that global food demand may double by 2050 as the worldwide population moves towards its expected apex,” said Alltech founder and president, Pearse Lyons. “We, in agriculture, must think differently by adopting new technology at a faster pace and communicating in a way we never have. This dynamic environment will define how our world looks in the future and holds incredible opportunities to shape our globe.”
Alltech will present the possibilities that lie within its core philosophy, the ACE Principle, and examine strategies for improving the performance of the animal while satisfying the consumer and protecting the environment.
Besides Lyons, North American Lecture Tour speakers include Mark Lyons, Karl Dawson, James Pierce, Juan Tricarico, and Kate Jacques. These experts will discuss how new tools such as Nutrigenomics can change the way we feed our animals and ourselves; how trace mineral nutrition may be the key to overcoming major epidemics such as HIV, Alzheimer’s disease, and cancer; how the “farm of the future” will look; and how agribusiness can sustain itself for centuries to come.
“In addition to the fact that there are more of us, more people live in towns and cities, away and unaware of agriculture. Because of this, the way we make food purchasing decisions is totally different that we did in the past,” said director of North America, Mark Lyons. “We can see the changing dynamics of the global supermarket playing out in our own local grocery stores. We are now looking for the right nutrients, not just the right food. We look beyond the label and at the message behind the products we buy. There has never been a time that the consumer has felt as empowered as now and at the same time as far away from the farm.”
Dates and locations for the 2011 North American Lecture Tour are available at www.alltech.com.