ISTANBUL, TURKEY — For the first time, Victam and IDMA will collaborate for a large exhibition. The event, called IDMA and Victam EMEA, will take place March 11-13, 2021, in Istanbul, Turkey.

The combined events, which serve the grain and feed milling industries, will “bring together all the components of the grain, feed and pulses sectors on a stronger and more extensive platform,” event organizers said.

Parantez, the organizer of IDMA, and Victam said the event will provide both exhibitors and visitors with convenience and significant advantages in marketing, sales, and operational activities. It will also contribute to the faster growth of companies in international markets.

Victam International, which organizes the biggest events of the animal feed processing sector in various locations of the world, will strengthen its presence in Europe, the Middle East, and Africa with this cooperation.

Sebas Van den Ende, general manager of Victam International BV, said both parties are aiming to have the strongest and largest event in the region.

“This cooperation provides an entry into the region for Victam and a strategic path for IDMA to respond to growing competition,” he said. “This cooperation, which adopts a win-win strategy, may create a synergy in sales, marketing and operations and may be a proactive answer for companies wishing to enter the region.”

Zübeyde Kavraz, chairwoman of Parantez, added that this cooperation will open up new horizons for both the industry and IDMA.

“We live in a period where food safety and sustainable production are at the forefront,” she said. “Therefore, the development and strengthening of cereal, feed and pulses sectors of which Parantez and Victam are a part of, are extremely important in terms of ensuring food safety and sustainable production in the world. Because cereal and pulse-based foods and animal products continue to constitute the most basic food sources of human beings. More than 600 million tons of wheat and corn are milled annually, and the flour obtained from them is consumed as for noodles, bread, pasta, etc.”

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