RICHVALE, CALIFORNIA, U.S> — Susan Shields has been named vice-president of marketing for Lundberg Family Farms, a producer of organic rice, rice products and quinoa. In her new role, Shields will oversee marketing for the company, including brand management, category development, relationship marketing and marketing communications.

Shields previously was chief executive officer of Freeland Foods’ brand Go Raw. Before that, she was chief executive officer (CEO) of Project Juice, senior vice-president of marketing for Jamba Juice, group vice-president of innovation for Safeway and senior vice-president of innovation and product management for Beautifull, Inc. Earlier in her career, Shields was vice-president of innovation and marketing for Del Monte Foods, Inc. and director of new ventures for Quaker Oats.

“We’re thrilled Susan is joining us, bringing her extensive brand management and food marketing experience to Lundberg Family Farms,” said Grant Lundberg, CEO of Lundberg Family Farms. “Susan will play a key role in leading us as we continue to build an innovative and integrated brand marketing strategy for the Lundberg portfolio. Her experience will support our mission of being a leader in producing and marketing high quality rice products in a sustainable and beneficial manner.”

Founded in 1937, Lundberg Family Farms uses organic and eco-positive farming practices to produce sustainable rice and quinoa products. The company offers more than 150 products, including packaged rice, ready-to-heat quinoa, rice and quinoa bowls and rice chips.