WINNIPEG, MANITOBA, CANADA — Farmers Edge and Richardson Pioneer Ltd., a subsidiary of a Canadian agribusiness Richardson International, formed a multi-year partnership that will distribute digital technology to growers served by over 90 retail locations across Western Canada. The two Manitoba-based companies will work together to deliver digital agriculture products for retail and grain marketing.
“Digital agriculture is becoming an increasingly important facet of our industry,” said Chuck Cohen, senior vice-president of technology at Richardson International. “Richardson Pioneer recognizes the value of crop management and planning tools. In order to fulfill our customers’ diverse needs, we must have a well-developed portfolio of products and services. This exclusive partnership with Farmers Edge enhances our ability to work closely with customers looking to manage their operation on a granular level, with the goal of increasing their profitability.”
Incorporating the Farmers Edge digital agronomic tools into Richardson Pioneer’s retail network will work to increase the level of tailored services both companies can provide to their mutual growers.
On the agribusiness side, Richardson Pioneer offers high-quality products, personalized agronomic advice and access to global grain merchandising.
Farmers Edge knowledge and capabilities rooted in data science offers their AI-driven platform, FarmCommand, a digital agriculture platform.
The companies noted the partnership will combine quality, convenience, and advanced digital agronomic tools, providing growers with more options to address their farm needs in a one-stop shop.
“With the ever-changing challenges growers face with weather, input costs and commodity prices, growers must base farm management decisions on reliable, accurate, and specialized data,” said Wade Barnes, chief executive officer of Farmers Edge. “The more innovative partners who can add value to our suite of precision digital solutions, the more successful our growers will be when using our technologies. Richardson Pioneer is a trusted leader; this partnership aligns with our core strategy on many fronts and will provide more farmers with greater insights and expertise.”