QUERÉTARO, QUERÉTARO, MÉXICO —  Vortex announced the appointment of  Efrén Shayd Carmona Loya as regional sales manager for Mexico.

Shayd has joined the team at Vortex Latinoamérica, a division of Salina Vortex Corp. located in Querétaro, Mexico. In this role, Shayd is responsible for working directly with original equipment manufacturers (OEMs), end users, and industry specialists to further expand Vortex sales throughout Latin America.

Shayd brings with him more than 12 years of industrial sales experience. Previously, he worked as a market administrator for Cemex.

“I really like the work I do; my experiences have been so rewarding,” Shayd said. “Above all, I enjoy interacting with customers to help them improve their processes.

“I am very happy and proud to now be a part of the Vortex family. I believe this is just the beginning of something much bigger. I hope to positively impact Vortex sales growth with my personal sales philosophy. I believe that if you give clients quality attention and promptly attend to their needs with respect and cordiality, client expectations will be fulfilled. By showing great effort, attitude and persistence in those areas, the sales indicators often follow and goals are achieved.

“Vortex has ample opportunities for growth throughout Mexico and Latin America, and I’m poised to be a part of it.”