New Bakery Products in the European Region, May 02, 2008
by BSI Staff

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• For a whole-grain alternative to traditional white-flour tortilla wraps, Rieber Foods, Wloclawek, Poland, launches Delecta Wraps Petnoziarniste Tortille (Wholegrain Tortilla Wraps). The wraps are baked with wholemeal flour for additional health benefits. They can be warmed in the microwave, oven or frying pan for maximum convenience. One package of four wraps retails for 10.49 Zlotych (US$0.43, €0.28).

• For Venezuelan consumers who don’t want to give up chocolate, Industrias Rodriguez, based in Reus, Spain, offers Virginias Nova Forma Barritas de Chocolate (Chocolate Bars). Sugar-free and made without fructose or saccharine, Virginias Nova Forma Barritas de Chocolate contain only 105 Cal per bar. Two bars are the equivalent of one meal for adults attempting to control their weight. Additionally, the bars contain fiber, 12 vitamins, folic acid, calcium and iron to help people stay fuller longer. A 10-bar pack costs 17,400 Bolivares (US$8.11, €5.30).

Walkers Shortbread, Aberlour, Scotland, introduces its Kirkland Signature Walkers Premium Shortbread Selection. Baked in the village of Arberlour in the Scottish Highlands, the shortbread is produced using a traditional recipe that has been handed down through generations of the Walker family. The kosher-certified product contains no artificial colors, flavors or preservatives. A tin sells for £8.45 (US$16.99, €11.07).

• For a sweet treat that’s also healthy, Integral Espigas, Madrid, Spain, offers Pan Integral con Crema de Chocolate (Wholemeal Buns with Chocolate Cream). Although the buns are filled with chocolate, they contain no sugar, MSG or cholesterol. Individually wrapped for portion control, the wholemeal buns are suitable for vegetarians and cost €2.15 (US$3.30).

• Parma, Italy-based Barilla introduces its new Alixir Regularis line of functional food products designed to aid digestion. With prebiotic ingredients to assist the growth and development of positive intestinal bacteria, Barilla’s Alixir Regularis Crackers contain wheat flakes and a unique combination of prebiotic ingredients. The crackers retail for €3.49 (US$5.36).

Gerblé’s new Galette Riz Complet Multi Graines (Whole Rice and Grains Cakes) are healthy and tasty. The Revel, France-based company’s cakes are naturally rich in magnesium and fiber to aid digestion. Each cake contains only 28 Cal and is free of gluten, preservatives, artificial colors and flavors and hydrogenated fat. Available in a 15-cake pack that retails for €1.10 (US$1.62), they taste of sesame, flax and sunflower seeds and are a great complement to sweet and savory meals.

Marks & Spencer, Chester, UK, emphasizes quality and luxury with its Organic Ciabatta. The bread is enriched with organic extra virgin olive oil, specially selected for its aromatic pepper content. The dough is fermented, hand cut and shaped before being baked on a stone deck. The organic ciabatta is vegetarian friendly and available in a 270-g pack for £1.39 (US$2.74, €1.86).

Sainsbury, London, England, introduces its Taste The Difference Focaccia selection, a six-pack of slow-fermented breads containing two Rosemary, two Sweet-Flamed Red Pepper and two Caramelized-Onion Cheese breads. Each bread is dimpled by hand to push in all of the flavorsome toppings. This product is suitable for vegetarian consumers. The bread retails for £2.49 (US$4.92, €3.68).

Groupe Carrefour, Paris, France, introduces In Forma Tortino al Cioccolato e Cacao (chocolate sponge cakes) to its Italian customers. The cakes, which are enriched with vitamins B1, B2, B6 and E, are recommended to consumers in search of energy and vitality. The complex B vitamins and vitamin E in the cakes help regulate metabolic processes and protect cells from free-radical aggression. The cakes are also available in a hydrogenated-fat-free variety, Plumcake with Yogurt and Fresh Milk. The cakes retail for €1.15 (US$1.56).

• Austrian consumers can now enjoy Mövenpick Création Marzipan Gebäck (marzipan biscuits) from Mövenpick Gruppe, Cham, Switzerland. The biscuits are made of marzipan, a layer of selected almonds and Swiss plain chocolate. The biscuits sell for €1.99 (US$2.70).

• New from Almondy AB, Torslanda, Sweden, is Almond Cake with Chocolate made from 60% cocoa solids. The cake can defrost in 10 minutes. This gluten-free product retails in a 350-g pack, serving six to eight people. Also available is Crème Brulé with Caramel. The product retails for 55.50NOK (US$9.30, €6.88).

La Boulangère, Les Herbiers, France, introduces Pains aux Raisins (round brioches with raisins). This product retails in a 270-g pack containing six individually wrapped pieces. Also available is Brioche Tranchée aux Abricot et aux Noisettes (sliced brioche with apricots and hazelnuts), which is packaged in a 450-g plastic bag, and Brioche Parisienne (Parisian brioche). The product retails for €2.19 (US$2.95).

Biskuat Energi Marie Rasa Kelapa (coconut-flavored Marie Biscuit) from Groupe Danone, Paris, France, are enriched with nine vitamins and six minerals. The biscuits, available in Indonesia, are halal certified and ideal for dipping in tea or milk. Other flavors include Susu Coklat (Milk Chocolate-flavored biscuits) and Coklat Krim (Chocolate crème-flavored biscuits). The biscuits retail for 4800IDR (US$0.26, €0.20).

Lu Taillefine Equilibre is a line of cereal bars from Groupe Danone, Paris, France, now available in a 6-bar carton. These cereal bars are packed with fruit and also contain fiber, vitamins and omega-3. The product is available in the following varieties: Délices Pruneax, a cereal bar filled with prunes; Délices Chocolat, a chocolate-coated cereal bar filled with orange; and Framboises, a cereal bar filled with raspberry. The bars retail locally for €1.71 (US$2.28).

• There has been an increase in the number of products catering to the growing number of health-conscious consumers. In Egypt, B’tween Cholade Rozijin Cereal Bars are available from Hero, based in Breda, The Netherlands. The bars retail in a 200-g pack containing eight individually wrapped bars. The product contains nuts, raisins, chocolate and five different grains. The bars retail for 36EGP (US$6.32, €4.86).

Nutrition & Santé, Revel, France, has launched a new version of its Gerlinéa Repas Minceur Meal Substitute Snack Bars featuring a reformulated soft fondant caramel-flavored filling. The product contains 12 vitamins and 11 minerals and is rich in proteins and low in calories with 237 Cal per two bars. One 372-g pack contains 12 bars sufficient for six meals. The product retails for €7.77 (US$10.24).

Pelletier Pain Grille au Sesame Bread from Groupe Danone, Paris, France, was recently repackaged. Each of the two 240-g packs within the container holds 20 slices of grilled bread, topped with sesame seeds. There is also a Whole-Wheat Grilled Toast variety of the product. The bread retails for €2.63 (US$3.49).

Lorenz Bahlsen Snack-World, Neu-Isenburg, Germany, now offers its Naturals Kartoffelchips with Mild Paprika. The potato slices are baked in their peels and fried in sunflower oil. The crisps contain 65% less saturated fat than traditional potato chips, and they are rich in vitamin E. Available in Garlic and Herbs and Sea Salt and Pepper varieties, the 110-g pack retails for €1.29 (US$1.72).

• Canto Snack, Hradec Králové, Czech Republic, introduced new Ham Flavored Crisps in Hungary. Mimicking bacon pieces, the ham snack is available in a 70-g pack. The crisps are available in Salted and Paprika varieties and retail locally for 99 HUF (€0.36, US$0.46).

Cleb Dla Serca (Bread for the Heart) is a recent launch from Zaklad produkcyjno-Handlowy in Poland. The bread contains squalene, unsaturated fatty acids omega-3, omega-6 and omega-9, enhanced levels of vitamins B and E, proteins with enhanced levels of amino acids, and other key vitamins and nutrients. The bread retails for 2.29 PLN (€0.57, US$0.72).

Smiths Food Group, Utrecht, The Netherlands, a division of PepsiCo International, Purchase, NY, USA, introduced Smiths Crispy Cloudies in Belgium. The Cream and Herbs flavored rice-based snack is made with 100% sunflower oil. It is priced at €0.99 (US$1.26) and comes in a 60-g pack.

Marks & Spencer, London, England, recently launched its new Spicy Chicken Samosas hors d’oeuvres. Each pastry samosa includes spiced chicken with peas, potatoes and coriander. The product contains no artificial colors, flavors or preservatives. It retails locally for 1.99 GBP (€2.96, US$3.76), and four samosas come in a 200-g pack.

Bolletje, Almelo, The Netherlands, introduced Hap Eruit Beschuit, a new food focused on children’s health. The speckled Dutch rusk biscuits have extra fiber, vitamins B1, B3, B6 and iron. This product retails for € 0.89 (US$1.07).

• McVitie’s, a branch of United Biscuits, Hayes, UK, introduced Temptations — an assortment of milk, white and dark chocolate biscuits. These biscuits come in 12 varieties including Angel Ovals (white chocolate topped with milk chocolate sprinkles), Devil’s Delight (buttery shortcake biscuits covered in thick premium milk chocolate) and Orange Cream Crumble (crumbly shortcake biscuits filled with chocolate orange cream and enrobed in dark chocolate. The metal tins retail for a price equivalent to € 11.72 (US$14.18).

Walkers Shortbread, Aberlour on Spey, Scotland, introduced a new product branded through Weight Watchers. The company’s Rosemary and Thyme Biscuits are suitable for vegetarians and contain 67 Cal per 2-biscuit serving. The biscuits are also available in Black Pepper flavor. Weight Watcher’s parent company is Heinz Foods, Pittsburgh, PA, USA, with offices at Turnhout, Belgium. The biscuits retail for € 2.10 (US$2.54).

• Jaffa Cakes in the UK are not traditionally associated with healthy snacking, but McVitie’s Blackcurrant Jaffa Cakes, from United Biscuits, Hayes, UK, have made this new product an exception. With only 1 g of fat, the company took a popular treat and made it marketable to the health-conscious crowd. Its on-pack information claims Blackcurrant Jaffa Cakes are recommended by sports nutritionists for added energy, and the new flavor breaks from the more traditional product line. Retailing at 70p (€1.03, US$1.27), the package contains 12 low-fat blackcurrant-flavored sponge cakes.

Panrico, Barcelona, Spain, introduced Mañanitos Milk Buns With Chocolate Chips. This product is made with milk, but there is also a milk-free variant available. Each pack contains eight individually wrapped units. The buns retail for €1.69 (US$2.16).

Carrefour, Courtaboeuf Cedex, France, introduced its new Fruit Cakes, a soft cake topped with raspberry and coated with a thin layer of chocolate. Carrefour Fruit Cakes packages contain two packs each holding 12 cakes. The product was recently launched in Italy after releases in the Czech Republic and Spain. The cakes retail in Italy for €1.29 (US$1.65).

Koestlin, Bjelovar, Croatia, offers a new product in Hungary – Saltas. The package contains salted sticks with peanuts. The 50-g bag is made with premium natural ingredients. The sticks retail for 79.00 Croatian Kunas (€0.30, US$0.39).



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