New Bakery Products in the Asia/Pacific Region, May 02, 2008
by BSI Staff

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• Green Image Organic, Selangor, Malaysia, offers its Biogreen PreBalance Crackers containing seven basic nutrients to Malaysian consumers. The stone-baked crackers are suitable for vegetarians and contain no added colors or preservatives. They are available in Organic Carrot, Wildcraft Seaweed, Wheatgerm, Soy Lecithin and Brewer’s Yeast, and Sesame flavors. A 1,400-g package retails for 26.91 Malaysian Ringgits (US$8.41, €5.48).

• Chiayi, Taiwan-based Tk Food offers customers in Thailand Brown Sugar Thousand Layer Cookies. These vegetarian-friendly cookies are a natural alternative to processed cookies and snacks because they contain no artificial colors, flavors, preservatives, emulsifiers, baking powder, animal fat, baking soda or leavening agents. A 150-g carton retails locally for 35.00 Baht (US$1.11, €0.72).

• Australian parents have a new healthy snack option for their children — Shrek Choc Chip Muesli Bars. Kellogg Australia’s new muesli bars will appeal to parents because they contain whole grains and are low in salt and have no artificial colors. They will appeal to kids because the packaging features well-known characters from the Shrek movies, and each bar is sprinkled with chocolate chips to appeal to young consumer palates. A six-bar package costs AUS$2.99 (US$2.74, €1.79).

• For a healthier snack or appetizer, Paitain Food, Longtan Township, Taiwan, offers a non-fried Konjac Brown Rice Roll. Containing no preservatives or artificial coloring, the seaweed-flavored roll comes in a 180-g package with individual compartments. It is suitable for vegetarians and retails for 17.90 Hong Kong dollars (US$2.29, €1.55).

Quality Bakers of Australia, New South Wales, Australia, has revamped the recipe of its Vogel’s Seven Seed Bread to make it softer and more moist. With no artificial flavors, colors or preservatives, the bread features an all-natural claim. It also contains whole grains and fiber. A 700-g package retails for AUD 2.88 (US$2.52, €1.70).

• For the ultimate indulgence in taste and refinement, Select Signature Range Raspberry and White Chocolate Cookies from Woolworth’s, Auckland, New Zealand, are filled with chunks of white chocolate and raspberry pieces. The cookies retail in a 180-g pack for 4.69 New Zealand dollars (US$3.61, €2.44).

Hua Er Mei Sugar-Free Sachima from Changzhou Lianlong Food, Jiangsu, China, features an ultra-soft texture with a sesame flavor. The product is made with fresh eggs and processed without chemical additives. It is sweet, soft, full of nutrients and a great healthy snack for everyone. Also available is Sesame Xylitol Sachima. The snacks retail for 12.20CNY (US$1.59, €1.19).

Uni-President Enterprises Corp., Tainan County, Taiwan, introduces its City Café Bamboo Coal bagel. This roasted bagel with bamboo charcoal flavor are made with oil rich in medium-chain triglycerides (MCT). The bagels are appropriate for a lacto-vegetarian diet. The 81-g packs retail for 20TWD (US$0.60, €0.45).

• Consumers are more aware of the benefits of having a balanced diet, and this is reflected in the popularity of whole-grain bread. In Singapore, Gardenia Foods introduces its Original Wholemeal Bread, which features a recipe of wholemeal with bran and wheat germ blended together to produce an old-fashioned variety with a satisfying texture that is not dry or hard. The bread retails locally for S$3.25 (US$2.12, €1.57).

• Products that use natural ingredients continue to experience strong success in the new products arena. The Bourbon Group, Niigata, Japan, recently launched Sable cookies. The 12-g pack contains 10 cookies and retails for ¥188 (€1.20, US$1.59).

Calbee Foods, Tokyo, Japan, introduces limited-edition potato chips in Cherry and Salt flavor for the spring season. The package illustrations were launched in support of high school students sitting for spring university entrance examinations. The chips retail for ¥100 (€0.64, $US0.85), and they come in a 65-g package.

Indofood Frito-Lay, Tangerang, Indonesia, launches an innovative variation of its signature chips in Indonesia. The combination of salmon and teriyaki flavors is more in line with discriminating palates. The chips, packaged in a 75-g bag, are halal certified and retail for 5,550 Indonesian rupiah (€0.46, $0.61).

• Haechorom, South Korea, positions its Five Grain Cookies as healthy snacks. The cookies contain black rice, unpolished rice, wheat, sesame seed, millet and spinach. Available in a 120-g pack, the product retails locally for 3,500 Korean Won (€2.80, US$3.73).

• Portion control has gone global with the launch of 100-Cal packs around the world. Kettle Chip Co., Sydney, Australia, a subsidiary of Campbell Soup Co., Campden, New Jersey, USA, has released Kettle Less Than 100 Calories Crisps. Each multipack contains 10 lightly salted packs of crisps in three different flavors: Herb & Spice, Original Salted, and Honey Baked Ham. The 185-g pack retails for AUD4.98 (€3.03, US$4.03).

• With an unusual mix of flavors, Tohato, Tokyo, Japan, debuts Dessert Apple Chocolate-Caramel Apple Pie Flavored Sweet Cookies. Launched in Japan, the 62.4-g box includes eight limited-edition caramel-flavored cookies. The dough contains chocolate, apples and pie-style crust. It retails locally for ¥145 (€0.97, US$1.23).

S.P.R. Food Industry, Bangkok, Thailand, launched its Seafood Spaghetti flavored nugget in Thailand. Certified halal, this product blends cultural foods to form a unique product. Available in a 90-g pack, the product retails for 19 THB (€0.4, US$0.51).

• Fujian Cheer-Key Foods, China, developed the Red Tea Biscuit. This product is made from red tea and contains eight nutrients found in tea. Available in green tea flavor as well, the biscuits are made with wheat flour and whole-cream milk powder. Red Tea Biscuits retail locally for a price equivalent to € 0.81 (US$0.98).

Freedom Foods, Victoria, Australia offers a new gluten-free indulgent product — Triple Chocolate Bites. The company claims the product contains no artificial colors, flavors or preservatives. It is packaged in a 175-g carton.

• Global snack manufacturer PepsiCo, Purchase, NY, USA, joined with US-based TGI Friday’s to launch its new TGI Friday’s Doritos Barbecued Ribs flavor tortilla chips in Taiwan. This is the first appearance in the country of a co-branded launch from PepsiCo, and the joining of two American corporations is highly innovative in Taiwan. Retailing locally for 35 Taiwan dollars (€0.87, US$1.08), the product is available in a 115-g bag.

• Japan’s Kachial Hogaraka Time brand introduced Brain Buns. Parent company, Circle K Sunkus, Tokyo, Japan, said the product is in line with the functional food phenomenon. Brain Buns are enriched with vitamin B1, a nutrient that is thought to benefit brain function. The trend is moving in the direction of functional products highlighting more specific fortified elements, instead of the general "vitamins and minerals" claim. Brain Buns are bite-sized bread pieces that retail for 105 yen (€0.72, US$0.90).

Arnott’s Biscuits, Ltd., Sydney, Australia, is now offering Singapore consumers Tiny Teddy Dippers, chocolate chip biscuits with a strawberry dip. The biscuits are free of artificial colors and preservatives and are available in a 160-g pack containing six bear shaped packages. The biscuits retail for 6.25 Singapore dollars (€3.14, US$3.93).

Abundant Earth Natural Foods, Kirrawee, Australia, introduced its new Organic Banana Strawberry Cookies. The Healthy Handfuls product is made with natural flavors, contains no preservatives, 35% less sugar, 50% less sodium and are certified organic. The product retails for AUD1.09 (€0.63, US$0.81).

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