Sukup participates in trade mission to Asia

by World Grain Staff
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SHEFFIELD, IOWA, U.S. — Sukup Manufacturing Co. Director of International Sales John Bowes was among about 20 Iowans who took part in a state-sponsored trade mission to Vietnam and the Philippines from Feb. 22 to March 2.

Bowes met with 12 prospective customers in two days in Vietnam, and came back with requests from three of them to become dealers of Sukup equipment.

“It was a very successful mission,” Bowes said, adding that he was impressed by the way Iowa officials set up so many meetings with prospective customers and kept the trade mission on task. “There were nonstop meetings during the day and we’d fly at night.”

Iowa Lt. Gov. Kim Reynolds led the trip, which was focused on increasing exports of Iowa pork to Southeast Asia and fostering export opportunities for Iowa manufacturers and businesses. The Iowa Economic Development Authority's (IEDA) International Trade Office assisted in coordinating the trip.

"Both countries have shown tremendous economic growth and continue to be open to new business opportunities," Reynolds said.

"Vietnam and the Philippines are burgeoning markets for Iowa businesses, especially when it comes to pork products and manufacturing," said Iowa Gov. Terry Branstad. "Trade missions like this one open Iowa companies up to new growth opportunities in expanding markets outside of the U.S."

The trip included visits to Hanoi, Ho Chi Minh City (Saigon) and Manila. The group met with senior government officials and prospective industry association leaders, and attended events promoting Iowa to potential economic partners.

Bowes added that the interaction with folks from Iowa’s pork industry was valuable, as were the meetings with government officials and individual companies. “It was just good networking all around,” he said.