Bühler to unveil new customer service center
Jan. 28, 2013
by World Grain Staff
LONDON, ENGLAND — Bühler will officially unveil its new customer service center in London, England in February.
“This is just the latest in a series of customer service centers we operate in locations around the world,” said Colin Chaffers, Bühler Sortex director of customer service and technology. “It’s been designed to enhance our customers’ experience and provide them with the facilities they need in a welcoming and comfortable environment, whether they are with us for training or to see our technology in action while testing their products.”
In a significant investment that will benefit customers old and new, Bühler has replaced its previous facilities with a specially designed center, featuring an applications laboratory, housing a comprehensive range of state-of-the-art optical sorting technology.
“Our new facilities replicate factory conditions and visitors can see sorting demonstrations of fresh, chilled, frozen, dry and dehydrated foods, as well as non-food commodities such as plastics,” Chaffers said.
The center also has: an applications library, containing the results of all optical sorting samples trialed and tested in London; a laboratory, fully equipped to analyze customer samples and carry out research projects into areas such as toxins; a meeting room; a customer training center; and a customer relaxation area, complete with TV, Wi-Fi and refreshments.
“We want visitors to feel as comfortable as possible. We want them to see the center as their London base while visiting us. And it’s not just about the wonderful facilities, it’s also about the knowledge and expertise of our staff, which will also enable them to get the very most from their time with us,” Chaffers said. “The center is filled with highly trained and experienced engineers, technicians and trainers who are here to help customers find the right solution for their optical sorting needs.”
Bruno Mendler, Bühler head of grain processing, will officially open the center on Feb. 25. However, some customers have already enjoyed an advanced preview, including Ukraine-based berry processor Tecofood.
“The new center is very impressive. Myself and two colleagues received a week’s training there – we were the first, I believe,” said Tatyana Seryakova, Tecofood head of production. “My company already uses a SORTEX E1D for sorting frozen blueberries, but we want to be able to use it for sorting lingonberries, too, which is why we came for training.”
At the center, visitors can sort their frozen products without defrosting or damaging them, because Bühler’s ambient temperature controls are capable of replicating the temperatures of frozen food processing plants.
Staff from Soufflet Alimentaire, one of France’s largest food groups, have also experienced the new center.
"We’ve been a Bühler customer for years; we made our first visits to London for demonstrations and training in the 1980s,” said Group Engineer, Alain Caudron. “The new facilities are exceptional. Bühler’s people really are knowledgeable, helpful and welcoming; we felt like much more than guests. The training was excellent and the training room itself was superb.”
Similarly impressed is Spain-based PET producer Novapet, a Bühler customer for over 20 years. PET (polyethylene terephthalate) is the clear, lightweight plastic used to package foods, beverages and other consumer items.
“The facilities were impressive and the staff at the center were great; they couldn’t have been more helpful,” said Fernando Palacio Sanz, polymers production manager at Novapet who visited London to trial their products.
Chaffers added, “Early customer feedback has been extremely positive and we’re very much looking forward to the official opening. Located minutes from London City Airport and close to motorway networks, it’s really easy to get to the center, so we’re hoping to welcome many more visitors from the U.K. and overseas in the coming years.”