Sweet Manufacturing Company celebrates 55th anniversary
November 16, 2010
by World Grain Staff
SPRINGFIELD, OHIO, U.S. — Sweet Manufacturing Company recently celebrated its 55th anniversary of manufacturing “The Quality Line” of bulk material handling equipment. Sweet was founded on Nov. 1, 1955 by W. Dean Sweet in Springfield, Ohio, U.S., where the company is still located.
Sweet said it originally set out to provide innovation and change to the agricultural industry, and now 55 years later, Sweet is still a “family oriented” company that has the reputation for innovation, high quality products, and unparalleled customer service to the agricultural, commercial, feed, industrial and biofuels markets.
The company noted that during the 1960s it made two introductions that became lasting and integral parts of the company. First, Sweet introduced something new to the industry — the use of galvanized steel in the manufacturing process — and the company said its customers appreciated the rust- and corrosion-resistant qualities obtained, along with longer life and reduced maintenance. Second, Sweet introduced a young girl as “Miss Sweet” in the marketing brochures for the “Sweetheart” elevator buckets. That young girl was the founder’s daughter, Alicia Sweet. After graduating from Wittenberg University, Alicia joined the Sweet team as advertising coordinator. She then spent several years in various departments throughout the organization. In 1996, W. Dean Sweet named Alicia president. After 28 ½ years of service, she continues to serve as president and chief executive officer at Sweet.
Today, Sweet sells its products in more than 35 countries around the world. The company said it is committed to not only maintain its heritage core values rooted in integrity and trust, but also to continue to look to the future by expanding both domestically and internationally.
Alicia Sweet Hupp recently offered the following comments to the employees of Sweet Manufacturing: “My father would be so proud of our success and equally thankful for your loyal service. As we celebrate our 55th anniversary, we should reflect on our past and plan for our future. We need to focus each and every day on our company mission to provide innovative quality solutions that create an extraordinary customer experience. The words of my father back in 1970 still hold true today: ‘We are not content to bask in past achievements. Rather, we shall continue to design, engineer and manufacture the finest, highest quality equipment.’”