Tapco ad earns honors
November 01, 2002
by Emily Wilson
ST. LOUIS, MISSOURI, U.S. — Tapco Inc., a manufacturer of elevator buckets and bolts, recently was recognized for its advertisements at the Targeted Advertising & Marketing competition sponsored by the St. Louis chapter of the Business Marketing Association.
The award-winning, full-color ad is one in a series featuring testimonials from satisfied customers and distributors. "Testimonials are one of the most effective methods of advertising," said Linda Zelson, president of Z Agency and responsible for the ad creation. "Tapco’s position in the industry and the company’s high level of customer satisfaction enabled us to utilize this method in an extremely impactful way. The ads are factual and believable because the customers interviewed are real people sharing their positive Tapco experience with colleagues, friends and neighbors."
With 500,000 buckets, in 55 sizes, stocked in the U.S. and throughout the world, more award-winning Tapco testimonial ads are scheduled to appear soon.