Striding into the digital age

by Suzi Fraser Dominy
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We are proud to start the New Year with an exciting new service: an electronic version of our magazine that is unlike any in our industry. Simple to use and requiring no special software, the state-of-the-art digital edition of World Grain allows us to enrich your reading experience through the power of the Internet.

The digital delivery edition is available to you each month on your computer, well before the print edition arrives. It is displayed on your monitor exactly as it appears in print. With the click of your mouse, you can "thumb" through the issue page by page, or you can go to any story directly from the table of contents. User-friendly features allow you to do advanced searches or to zoom in and out on each page. It is accessible online or can be downloaded to your computer for off-line reading. Both editorial and advertising pages can be viewed and printed.

The new service also gives you direct access to our advertisers. With a simple click on a web address in an advertisement or in the Ad Index, you are instantly connected to the advertiser’s web site for more information. Click on an e-mail address to send a note to the specific advertiser with questions or requests.

As we strive to perfect this new medium, we are already looking at software that will bring the pages to life: how about clicking on a picture in our Products and Services section that launches a video of the machine in action? Or clicking on a picture in a feature article to see a video interview with additional information not included in the text? Or clicking on an advertisement picture to view a tutorial on the supplier’s latest innovation.

We are excited to take the lead in applying digital technology to bring today’s global grain and feed industry the timely, globally accessible magazine it deserves in the 21st century.

Digital delivery is free of charge to qualified industry readers. To sign up, go to and click on "sign up for digital delivery."

Suzi Fraser Dominy

Editor, World Grain