Opportunity awaits feed industry, Farmland's Cleberg says
July 01, 1999
by Teresa Acklin
PRAGUE, CZECH REPUBLIC A world of opportunity awaits companies in the feed industry, said Harry Cleberg, president and chief executive officer of Farmland Industries, especially those that follow his company's philosophy: “Make no little plans they have not the power to stir men's souls.”
Mr. Cleberg, who was the keynote speaker at the 4th East/West Feed Industry Conference and Exhibition in Prague, said those words are inscribed in Farmland's board room at the company's headquarters in Kansas City, Missouri, U.S.
Farmers have an opportunity and a responsibility to help feed the world, Mr. Cleburg.
“The world's population is growing at a frantic pace while diets worldwide continue to improve,” Mr. Cleberg said. “More people than ever are moving from a subsistence diet of rice and beans to bread and pastry products and then to meat products.” He said one of Farmland's missions is to gain access to world markets for its farmer members.
Agriculture today has improved, he said, because of the expansion in trade.
“We shouldn't be afraid of the competition of producers in foreign markets,” Mr. Cleberg said. “We should be afraid of the alternatives closing our doors to the fastest-growing food market in the history of the world. Now is not the time to barricade borders and limit opportunities.”
About 500 persons attended the conference, which was sponsored by the International Feed Industry Federation and Victam International.