General Mills reveals flour packaging innovation
November 01, 2000
by Emily Wilson
U.S. flour miller General Mills, Inc. recently introduced its traditional Gold Medal family flour in a 4.25-lb plastic, resealable bag. The company said it is the first innovation in flour packaging in more than 70 years.
Flour packaging in the U.S. until the mid-1800s was packaged and transported primarily in 196-lb wooden barrels. The perfection of the sewing machine in 1846 allowed the use of cotton and burlap to package flour in 98-lb bags. Paper bags have been used to hold flour for most of the 20th century.
Pam Becker, manager of public relations for General Mills, said the company has been working on the plastic, resealable flour bag for about two years. The company also toyed with the idea of canister or box packaging before settling on the plastic bag. "The result is a package that truly meets all the consumer's needs," Ms. Becker said.
More about this innovation can be found in the Milling & Baking News article archives available online at www.world-grain.com.