Cenex Harvest States changes name to CHS Inc.
September 01, 2003
by Emily Buckley
ST. PAUL, MINNESOTA, U.S. — Cenex Harvest States Cooperatives officially changed its name to CHS Inc. after members approved the name in early August. CHS said it remains committed to its business structure as a producer-owned cooperative.
CHS has changed its logo and will launch a multi-media awareness campaign this fall consisting of print, radio and television advertising with the slogan: "CHS. Resources for Enriching Life."
"Our goal is to build awareness among all types of consumers, from rural agricultural supply customers to restaurant patrons, of the role CHS plays in their daily lives, a role they may not recognize today," said John Johnson, CHS president and chief executive officer.