AFIA convention 2002

by Chrystal Shannon
Share This:

Succeeding in a Competitive World

ales and marketing will be the focus of the American Feed Industry Association’s 2002 Annual Convention, to be held May 20-22 in Reno, Nevada. The General Session will explore innovative approaches that give companies a competitive edge and stay profitable during a time of economic uncertainty. It will follow on from the Nutrition Council and start with the Nutrition Conference. Global market issues will wrap up the meeting.

With the theme "Succeeding in a Competitive World," the full program will be devoted to the most basic component for success: making buyers aware of what your company has to offer. The Convention Program Committee, aided by the Marketing and Professional Committee, is offering a session with speakers and topics on creative methods for training your sales force, maintaining customer satisfaction and ideas for product promotion.

The program line-up will include Lori Henneger, director of staffing for Nike. The dynamic Henneger created the human resources strategies at Nike and is responsible for driving the acquisition and movement of talent for the company and its 12,000 U.S.-based employees.

Sidney C. Hurlbert, motivational speaker, seminar leader and humorist, will present "Sales as a Skill Set" in the morning; he will return in the afternoon to offer tips on "Marketing and Customer Service."

Professional speaker and trainer Doug Jones has conducted over 2,000 presentations and done research all over the world, concluding that similar needs exist in every workforce. His presentation will cover time management, communication, motivation, conflict resolution, leadership and team building.

Jim Walden will present the coaching techniques he used as general manager of the Iowa Barnstormers, at Washington State University and at Iowa State University. Walden will show that the principles used to inspire athletic excellence are also applicable to train winners in the workplace.

Dennis Avery, of the Hudson Institute’s Center for Global Food Issues, is scheduled to address worldwide agricultural demand. Avery is an internationally known speaker on the demand for agricultural products and the changes taking place in the world’s ability to produce commodities while protecting environmental resources. Cargill President and chief operating officer, Greg Page, will examine the Economics of Food following Avery.

The Nutrition Conference will begin on Monday, May 20, when the winners of AFIA’s Nutrition Council research awards will be announced. The award recipients will explain their animal nutrition research projects and the findings. The conference session will feature papers on poultry, dairy, non-ruminant, ruminant and equine nutrition.

Dr. Kirk Klasing, University of California, will discuss interactions between nutrition and immunity and the implications for poultry production systems; Dr. William Weiss, Ohio State University, will talk about vitamins for dairy cows; the ruminant presentation will cover managing feed intake from start to finish by Dr. Steven Loerch, Ohio State University; followed by Dr. Gary Potter, Texas A&M University, discussing nutritional and management systems to enhance bone quality in the juvenile horse in training.

At Tuesday’s lunch, AFIA Chairman Dwight Armstrong of North American Nutrition Companies will present the winners of this year’s industry awards and AFIA President David Bossman will follow with the AFIA Report.

Schedule of Events


Nutrition Council General Session

AFIA Board of Directors

Nutrition Conference

AFIA Board of Directors Reception/Dinner


Nutrition Council Education

FIPAC Breakfast

Nutrition Council General Session

Convention General Session

Convention Lunch/AFIA Report


Convention General Session