The Andersons launches a new brand

by World Grain staff
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MAUMEE, OHIO, U.S. — The Andersons announced on Jan. 15 that it has launched a new brand campaign "And Beyond," which includes a refresh to the corporate website www.andersonsinc.com and associated promotional collateral.

"The 'And Beyond' campaign builds on the equity of the previous 'And' theme that we've had in place for about six years," says Tom Waggoner, vice-president, Marketing and Operations Services. "This campaign provides a fresh perspective that keeps our brand moving forward. The theme highlights that The Andersons goes beyond the ordinary with our market expertise and beyond expectations in the strong relationships we form."

With various business groups operating in 21 states across the country, the "And Beyond" campaign reflects The Andersons as a diversified, yet united, company. The Andersons said that although its business groups serve diversified industries, they share a strong commitment to grow enduring relationships through extraordinary service, a deep knowledge of the market and a knack for finding new ways to add value as the company has done for nearly 70 years.

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