USGC to assess global sorghum

by World Grain Staff
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WASHINGTON, D.C., U.S. — The U.S. Grains Council (USGC) said on Sept. 7 that it will be conducting a comprehensive global sorghum assessment over the course of the remaining calendar year. The assessment will cover issues including a competitor analysis to derive the optimal way to market U.S. sorghum's competitive advantage and new opportunities for U.S. sorghum market expansion.
The assessment will include on-the-ground council teams in key export markets in China, SEA, Colombia and the E.U. Argentina, Australia, Ukraine, Sudan, and Thailand will also be assessed as competitors.
Currently, the U.S. dominates market share for the global sorghum trade. The assessment will allow the council to better understand and engage markets that haven't traditionally used sorghum, or may benefit from using sorghum in a different manner. Ultimately, this will allow the USGC to more effectively lever producer funds to market U.S. sorghum around the globe.
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